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Tuesday, February 18, 2014

Cadbury Malaysia Commercial : The Most Unexpected Ang Pow | No comments:

I watch a lot of videos on Youtube,especially talk shows, music videos, cooking shows and whatnot. I am usually fine with Youtube ads because I understand that in order to continuously watch videos for free, I need to just endure the commercials.

Some commercials can be quite interesting, for example, the meaningful ones crafted by the PETRONAS team. But most of them are downright boring and some can be quite over the top where it don't make any sense or whatsoever. But for the past two months or so, this particular commercial from Cadbury sort of took over Youtube and annoyed the hell out of me and many others.

Oh hai Su!
So what is so annoying about this commercial?
The frequency of this ads is crazy. For the past two months, this commercial appeared on every single video that I watched. Every.Single.One. Thank goodness it is skippable after 5secs, or else I guess I would have just gave up on Youtube completely until this advertisement is removed.
But what really really really annoying is..
The storyboard!
Okay, so basically this commercial is all about Cadbury surprising Su (the "protagonist" of the video who was studying abroad in Adelaide) with a trip back to her hometown in Klang to visit her parents whom she hasn't seen for the past FOUR years. And the video showed how her parents cried because they missed her so much. And the parents talked about how a good daughter this Su is.. yadah yadah..
What an utter NONSENSE!
Let me share with you some reasons why this Su is one of the most selfish daughter in the world who only care about herself.
1) If Su really love her parents, she would have take the extra effort to work and save up the flight ticket back to visit her parents at least ONCE A YEAR. I made some research on Malaysia Airlines and found out that Return Flight Tickets from Adelaide to Malaysia cost not more around RM2,400.00. (Please note that this is not a promotional price.)
Which means, this Su only need to save up around RM200 (AUD$67) each month to buy the RETURN ticket.
I did further research and found out that Australian government actually encourage overseas students to work part time while studying to "complement student's study and living experience".
"Working while you study in Australia can help complement your study and living experience. There are a number of reasons you might want to undertake part time work while studying in Australia, including assisting with living expenses and gaining work experience in your study area.

Most student visas allow you to work for up to 40 hours every two weeks while your course is in session, and unrestricted hours during any scheduled course break, but before you undertake any paid work you need to make sure your visa allows you to work. Find out more at the
Department of Immigration and Border Protection website."

And I had some time at hand so I went and did some research on the salary paid as a waitress in Australia and I found this -->

According to Payscale, a part time waitress gets a minimum pay of AUD$10 per hour. Let's say Su is a little bit unlucky and she was paid less at AUD$7 per hour, let's see how much she gets in a month.

AUD$7 x 4 hours a day = AUD$28

One month = AUD$28 x 5 days a week X 4 = AUD$560 (Take note that this is counted based on less than minimum hourly rate)

So tell me why this Su couldn't afford to go home again?
2) Some people were saying that maybe Su really did work but she gave all her salary to her parents because she was the only one working in the family and her parents rely on her for money.
If she loves her parents so much, why can't she sacrifice her dream and further her education in Malaysia instead? I know I know.. education in Malaysia sucks, the quality or standard is no where near those universities overseas. But one gotta do what you gotta do right? If you can't afford and you know that your parents needed your financial support..then just freaking stay in Malaysia. Period! What's worst than having your parents cried their eyes out for you?
And eventhough there are many complains about how horrible Malaysian education is, mind you, there are still many successful entrepreneurs in Malaysia who got their education locally. So what's the excuse?
So as a Company trying to promote love and stuff I think Cadbury Malaysia failed terribly this time because the video doesn't convey Su as a filial daughter. The only impression I get is a selfish daughter who neglected her parents feelings because she wanted freedom. And let say she wasn't selected by Cadbury Malaysia to do this commercial, she probably won't see her parents anytime soon.
And I hate people like that.
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